Having a solid traffic plan for your online business is the only way to be successful online. You need to have a specific goal you want to reach in terms of the traffic coming to your website. It is important to understand that the amount of traffic you are able to generate has a direct effect on the amount of revenue your business is able to do online.
Your Internet traffic plan should consist of an immediate strategy to drive traffic as well as a long term one as well. An immediate strategy should be able to drive traffic to your website as early as tomorrow and a long term one should cater to the future.
It is going to be very important to test and track all your sources of traffic, you want to do this because it will help you to know the exact source responsible for the most and best traffic to your website online.
Some effective traffic sources would consist of pay-per-click, banner ads, forum marketing, video marketing and content marketing. Because each one is different, the approach you would want to take would be different as well in terms of how you execute your marketing.
Of the 5 mentioned here, content marketing in the form of articles is the easiest to get started with and would also be considered an immediate strategy because of how quickly you can see results.
It is also important to understand that traffic is a numbers game, so regardless of which strategy you implement, it has to be a continuous effort in order to see long term results.